Howard Schultz on how he became coffee king
2010
A double short non-fat latte, three-quarters full… please.
That, if you don’t speak fluent Starbucks, means a small milky coffee, made with two shots of espresso and skimmed milk. Er, three-quarters full.
More importantly, especially for Starbucks workers asked to make one, it’s the boss’s drink of choice.
Howard Schultz, who turned Starbucks from a tiny coffee roasting outfit into a global empire, gets through five a day.
It’s only fitting that he drinks the stuff himself – after all, this is the man who made the world think that it’s OK to spend up to £3 on a cup of coffee.





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